THE PR PLAYBOOK
by Jackie MArushka
A COMPREHENSIVE GUIDE TO PERSONAL BRANDING & PUBLIC RELATIONS
A clear, practical roadmap to building visibility, credibility, and media momentum — without guesswork.
START WITH CLARITY
Need PR? Take the free PR Readiness Quiz to understand what’s working, what’s missing, and where to focus next.
PRAISE FOR THE PR PLAYBOOK
“This is THE book I wish I’d had when I started my radio career. It’s a clear roadmap offering lessons that stay with you."
Bubba, “The Big D and Bubba Show”
“Jackie is a powerhouse. Her strategic brilliance and people-first approach transformed our vision into reality.”
Charlene Sloan & Brendan McCreanor, Co-Founders, Your Roots Are Showing—Ireland’s Premier Music Conference
"A master class in music publicity from someone who's earned her stripes in the trenches."
Jed Hilly, Executive Director, Americana Music Association
"Jackie is fearless in her friendly-but-undeniable pitches. She shares her wisdom."
Marcus Dowling, The Tennessean
WHAT’s INSIDE THE PR PLAYBOOK?
The PR Playbook breaks public relations down into a clear, repeatable system you can apply whether you’re launching something new or rebuilding momentum.
The method ❊
Find your story
Clarify your narrative, positioning, and the audiences who will actually care.
01Build Media-Ready Assets
Create press materials that get read, shared, and acted on.
02Generate Strategic Momentum
Time your outreach, build real relationships, and turn publicity into long-term growth.
03
ABOUT THE PR PLAYBOOK
Real-world examples + templates
Built for entrepreneurs, creatives, and founders
A repeatable framework you can apply again and again
Guidance grounded in ethical, people-first storytelling
Clear direction for pitching, timing, and follow-through
Built from decades of hands-on experience — not theory
Designed to help you turn visibility into real momentum
ABOUT THE AUTHOR
I’m Jacquelyn Martínez Marushka, an entertainment publicist, brand strategist, and founder of Marushka Media. For more than 30 years, I’ve helped artists, entrepreneurs, and organizations shape their stories and get them in front of the right audiences. Over the course of my career, I’ve led public relations and brand campaigns across music, film, publishing, and nonprofit sectors supporting projects that have gone on to earn Grammy recognition, bestseller status, and lasting industry visibility. Before launching my own agency, I held senior leadership roles at Sony Music Entertainment and Shore Fire Media, becoming one of Sony’s youngest Vice Presidents and its first divisional VP of Public Relations. At the core of my work is a people-first, strategy-driven approach to PR, one rooted in ethical storytelling, thoughtful timing, and building momentum that lasts.
30+ Years in PR
40+ Artists & Brands
Grammy & Bestseller Wins
Proven Framework
Your narrative already exists… the question is whether you’re telling it with intention.
The PR Playbook helps you clarify what matters, communicate it with confidence, and position yourself so the right opportunities can actually find you. This isn’t about chasing attention; it’s about building credibility that lasts.